{"id":1557,"date":"2015-06-26T09:52:54","date_gmt":"2015-06-26T09:52:54","guid":{"rendered":"http:\/\/www.ylla1878.com\/blog\/?p=1557"},"modified":"2015-06-26T09:52:54","modified_gmt":"2015-06-26T09:52:54","slug":"la-bombolla-del-sector-del-pa","status":"publish","type":"post","link":"https:\/\/www.ylla1878.com\/blog\/2015\/06\/la-bombolla-del-sector-del-pa\/","title":{"rendered":"La bombolla del sector del pa"},"content":{"rendered":"<p><a href=\"http:\/\/www.ylla1878.com\/blog\/wp-content\/uploads\/2015\/06\/pa_industrial.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-thumbnail wp-image-1558\" src=\"http:\/\/www.ylla1878.com\/blog\/wp-content\/uploads\/2015\/06\/pa_industrial-150x150.png\" alt=\"pa_industrial\" width=\"150\" height=\"150\" srcset=\"https:\/\/www.ylla1878.com\/blog\/wp-content\/uploads\/2015\/06\/pa_industrial-150x150.png 150w, https:\/\/www.ylla1878.com\/blog\/wp-content\/uploads\/2015\/06\/pa_industrial-142x142.png 142w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><\/p>\n<p>Ens agradaria mencionar un <a title=\"el pa al diari ara\" href=\"http:\/\/www.ara.cat\/suplements\/emprenem\/febre-del-pa_0_1308469176.html\" target=\"_blank\">article de diari Ara<\/a> que creiem que explica b\u00e9 la situaci\u00f3 del sector del pa al nostre pa\u00eds.<\/p>\n<p>Actualment el sector est\u00e0 molt <strong>atomitzat i dominat per grans empreses de inversors i de fons de capital risc,<\/strong> de fet representen un 40% en tot l\u2019estat. Aquest tipus d\u2019empreses s\u2019han llen\u00e7at al sector panarra per l\u2019atractiu de comercialitzar un producte de consum diari. El model de negoci que utilitzen \u00e9s el de <strong>forn de pa amb cafeteria<\/strong> i normalment l\u2019estrat\u00e8gia de posicionament que fan servir \u00e9s situar-se a prop d\u2019un flequer tradicional, baixar preus i quan el flequer tanca perqu\u00e8 no pot aguantar m\u00e9s la compet\u00e8ncia, els tornen a pujar els preus.<\/p>\n<p>La tecnologia que aprofiten \u00e9s la de les <strong>masses congelades<\/strong>, on no es respecten massa el temps de rep\u00f2s necessari de la massa mare, imprescindible per obtenir un bon producte.<\/p>\n<p>Dins d\u2019aquest escenari <strong>la \u00fanica soluci\u00f3 pels petits forners \u00e9s diferenciar-se i especialitzar-se<\/strong>, per exemple a trav\u00e9s dels obradors visibles en el punt de venda o utilitzant productes ecol\u00f2gics.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ens agradaria mencionar un article de diari Ara que creiem que explica b\u00e9 la situaci\u00f3 del sector del pa al [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1558,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[23,1],"tags":[750,748,749,697],"class_list":["post-1557","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualitat-del-sector","category-blog","tag-atomitzacio-del-sector-de-pa","tag-estat-sector-del-pa","tag-model-negoci-forn-de-pa-amb-cafeteria","tag-pa-industrial"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.ylla1878.com\/blog\/wp-json\/wp\/v2\/posts\/1557","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ylla1878.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ylla1878.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ylla1878.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ylla1878.com\/blog\/wp-json\/wp\/v2\/comments?post=1557"}],"version-history":[{"count":1,"href":"https:\/\/www.ylla1878.com\/blog\/wp-json\/wp\/v2\/posts\/1557\/revisions"}],"predecessor-version":[{"id":1559,"href":"https:\/\/www.ylla1878.com\/blog\/wp-json\/wp\/v2\/posts\/1557\/revisions\/1559"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ylla1878.com\/blog\/wp-json\/wp\/v2\/media\/1558"}],"wp:attachment":[{"href":"https:\/\/www.ylla1878.com\/blog\/wp-json\/wp\/v2\/media?parent=1557"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ylla1878.com\/blog\/wp-json\/wp\/v2\/categories?post=1557"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ylla1878.com\/blog\/wp-json\/wp\/v2\/tags?post=1557"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}